Maison Perrier-Jouët continues its collaboration with designer Bethan Laura Wood, who was given a wild card to revisit the Ecobox, its recently launched eco-designed giftbox. Originally designed in pure matte white to evoke the chalky subsoil of the Champagne region, is now back in a colourful and vibrant version to make that gifting moment even more special.
Nature has been at the heart of Maison Perrier-Jouët for more than 200 years. A constant source of inspiration, it has now resulted in a new, eco-designed gift box that is both beautiful and sustainable.
On 13th February 2020, at Alex Eagle Studio in London, Maison Perrier-Jouët launched its very first magazine: a cultural and artistic exploration of the House’s singular vision of the world and nature that has driven it since its foundation in 1811.
The timeless elegance of Perrier-Jouët Classic cuvées is reflected in their new bottle. Its slender neck and rounded shoulders evoke the feminine, modern style of Perrier-Jouët champagnes. The design was inspired by that of the House’s 1955 Blason de France prestige cuvée, whose bottle dismissed trends of the day, true to the founders’ independent spirit.
The iconic anemone motif’s generous redesign on the new Classic champagne bottle reflects the Champagne House’s vibrant, extravagant interpretation of nature through the generations.