Ecobox
Embodying the spirit of creative freedom that Perrier-Jouët shares with the British artist, this limited edition Ecobox combines quality design and environmental responsibility. This unique giftbox is true to the founding philosophy of the House and its symbiotic relationship with nature.
I came up with a personalised colour palette specifically for Perrier-Jouët, based on the bright colours of HyperNature and those used more than a century ago by Emile Gallé. I wanted to bring back those vibrant colours to the flowers he originally designed for Perrier-Jouët in 1902.Bethan Laura Wood
Sustainable Commitments
The Ecobox is part of Perrier-Jouët's 360° commitment to nature at every stage of the production process, from the vine to the finished product. This fully recyclable champagne giftbox is designed and developed in France using 100% natural materials from FSC-certified forests. The customisable Ecobox weighs in 30% lighter than the previous model, for an even smaller environmental impact.
A whimsical experience
HyperNature
Free in form, intense in colour and radiant by its presence
Bethan Laura Wood was commissioned for her extravagant vision of the world that embodies the exuberance of Art Nouveau. Her piece, HyperNature takes the shape of a tree whose curves, petals and colours were inspired by her journey to the House in Epernay.
The Artist
Bethan Laura Wood
Blurring the boundaries between art and design, British designer Bethan Laura Wood’s practice establishes a dialogue between her work, the audience and the wider world. Through her travels she has observed “those crossover spaces between nature and manmade”, which she draws on to enrich her palettes, structure atypical forms and refine her understanding of the cultural connotations of materials. These elements allow her to elevate the mundane into the extraordinary, an exercise which Wood excels